There are some snacks that never leave our hearts no matter how old we grow. For many of us, Gur Chana...

There was a time when “wellness” didn’t come in bottles or capsules. It came from the kitchen. From steaming pots...

Intro There’s something magical about monsoons in India. The scent of wet earth, the rhythm of falling rain, and the...

Intro:  The first thunder. The scent of wet earth. The joy of wrapping your hands around a steaming cup of...

Intro:Monsoon in India is more than a season — it’s a mood. A drizzle that turns into adownpour. Steam rising...

Intro:In today’s world of processed foods and added sugars, many people arerediscovering the value of natural sweeteners rooted in Indian...

When your potential customer scans an aisle, or an e-store or even his pantry, does your brand or package catch his eye? Does his search end there? Does your package or your label shout aloud to him- say, "Pick me! Because…….!"

Today, we have chatbots and all sorts of technology in the name of CRM. We collect tons of customer information- databases, behaviour patterns, demographics, repeat sales, and what not. More important is what we do with this information.

Consumers want to trust brands and this random act of kindness made a strong imprint on people, and built a relationship with them- one that doesn’t come even after spending billions on ad campaigns!

Can we all learn something from this story?