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Intro: The first thunder. The scent of wet earth. The joy of wrapping your hands around a steaming cup...
Intro:Monsoon in India is more than a season — it’s a mood. A drizzle that turns into adownpour. Steam rising...
Intro:In today’s world of processed foods and added sugars, many people arerediscovering the value of natural sweeteners rooted in Indian...
When your potential customer scans an aisle, or an e-store or even his pantry, does your brand or package catch his eye? Does his search end there? Does your package or your label shout aloud to him- say, "Pick me! Because…….!"
Today, we have chatbots and all sorts of technology in the name of CRM. We collect tons of customer information- databases, behaviour patterns, demographics, repeat sales, and what not. More important is what we do with this information.
Consumers want to trust brands and this random act of kindness made a strong imprint on people, and built a relationship with them- one that doesn’t come even after spending billions on ad campaigns!
Can we all learn something from this story?